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Enthusiasm helped WWLS win out
NBA in OKC: Radio rights
By Mel Bracht
Oklahoman
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Published: August 1, 2008
Modified: July 31, 2008 at 10:08 pm
In analyzing bids for radio rights to Oklahoma City's NBA franchise, sports media consultant Ed Desser said WWLS was most impressive for several reasons, including the station management's passion for the NBA team.
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