Craig James leaves ESPN to run for US Senate

James, who appeared on the cable network's weekly game broadcasts, had been flirting with entering politics for more than year but has not held public office. He submitted his paperwork to the Republican Party of Texas Monday, the last day of the normal filing period.

James said he was running as a conservative outsider who has transformed himself from poor kid to successful businessman.

"Washington is busted up, and I understand how the economy works because I have been concerned about continuing to provide jobs in this economy, not 10 years ago, not 15, not 20 years ago. I live in this economy, I get it," James told The Associated Press. "We need someone from what I call real street, this is what separates me (from the other candidates)."

ESPN released a statement Monday saying James would no longer work for the network because he has chosen to enter politics. As a businessman, James has been involved in ventures providing video content for the Internet as well as real estate holdings, development and ranching.

While James is well known among college football fans, he is a political novice and polarizing figure. He was embroiled in Texas Tech University's decision to fire football coach Mike Leach in 2009 and was a member of the record-setting Southern Methodist University football team in the early 1980s when the program entered a series of scandals that ultimately forced the NCAA to shut it down.

In the race for the Senate seat being vacated by retiring Republican Kay Bailey Hutchison, James faces an uphill battle against a crowded field of veteran politicians who have been campaigning and meeting in candidate forums across the state for months.

James established his conservative credentials by working with Republican causes, but he will find it difficult to set himself apart in a state where Republicans hold every statewide office. Candidates here compete to see who can be the most conservative, making for few substantive policy differences. Since the Democratic Party has yet to recruit a viable candidate, whoever wins the April 3 Republican primary is almost a shoo-in come November.

The leader of the race is Lt. Gov. David Dewhurst, one of the most powerful politicians in Texas with an almost $200 million personal fortune to finance his campaign. After 13 years as land commissioner and lieutenant governor, Dewhurst has a well-established campaign and has already received endorsements from some of the most powerful political groups in Texas, including medical, farming and oil and gas organizations.