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Ever wonder why stores ask for your ZIP code?

by Jennifer Palmer Published: April 3, 2013

The New York Times this week looked at why retailers often ask for shoppers’ ZIP code at checkout. Their answer: marketing. Combined with the name from your credit card, they can find out more about you and sell your information, leading to more junk mail and marketing calls. The writer’s advice: politely decline. They should process your transaction anyway. Read the full story here.

 


by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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