NEW YORK (AP) — Evite is going the paper route. The website, which pioneered digital invitations 15 years ago, is launching paper invites for the first time.
Customers can now create invitations online, have them printed by Evite and sent directly to party guests. The cards cost $2 each, plus any postage fees. The company is calling its new line of paper cards Evite Ink.
The move is the latest example of an online invitation and greeting card business entering the more lucrative paper card market. Competitors, such as Celebrations.com and Paperless Post, already offer their customers the option to buy a physical card, and are able to charge more for the printed ones.
Evite says that it is offering paper cards now because customers were asking for them. "There are people that they still can't reach through digital means," says Angela Wilson Gyetvan, Evite's vice president of marketing. Some also wanted to have printed keepsakes of special events, she says.
As a result, about 300 of Evite's most popular online designs are now available in paper form. All the cards will be the same size: 4 inches by 6 inches. Each will come with a white envelope lined with the same green color as Evite's logo. Evite will mail them to guests or send to customers to hand out on their own. Conveniently, there are no minimum limits, says Wilson Gyetvan. Customers can buy a single paper card, if they want, and send the rest of their invitations digitally, she says. The printed cards will have codes on the back so that guests can even RSVP online, if they choose.
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