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Retailer, businesswoman enjoys freedom of her career choices

Danielle Keogh, who owns Liberte in Oklahoma City, doubles as boutique owner and consultant to government contractors.
by Paula Burkes Published: August 19, 2012
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One of Danielle Keogh's business emails ends with “givemeliberte.com.”

The phrase, of course, is a play on Patrick Henry's famous Revolutionary War quotation, but it could be the theme of Keogh's career thus far. From skipping her senior year in high school to starting her own business soon after college graduation, the former Army reservist has had it her way.

Liberte — the French word for liberty and the name of the boutique Keogh recently opened in the Classen Curve — embodies that spirit.

Keogh's main job is as chief executive of Edmond-based Erys LLC, a company that she said provides accounting, contract, background investigations and other back-office services to government contractors. But at least once a week, Keogh works from Liberte, which operates as a division of Erys.

Her firm employs 15 and has about $3.5 million in annual revenue, she said.

Keogh, who will turn 31 Monday, recently sat down with The Oklahoman to talk about her personal and professional life, from her French heritage to her financial expertise and love of fashion. This is an edited transcript:

Q: Will you tell us about your roots?

A: I was born in Stillwater and spent most of my childhood in Ponca City. My mom was CFO for the PC school district and dad, a history teacher who later became an entrepreneur, founding an online high school in Bricktown before they were vogue.

I grew up surrounded by highly intelligent discussions, whether it was attending school board meetings with my mom or Ph.D. classes with my dad. I have a half-sister, five years older, from my mom's first marriage — and five stepbrothers and one stepsister with whom I never lived.

My parents divorced when I was 12, and both remarried. After they split up, I lived with my dad, but remained close to my mom.

Q: What were the highlights from your school days?

A: I competed on a swim team, but had to give that up when my parents divorced. I was one of those kids who never quite fit in. I wasn't involved in school activities because I started working full time at age 16, in tech support for Gateway computers.

I sought independence more than anything, but also wanted to be able to buy clothes.

I was always a fashion person. It was a boost to my self esteem every time I put on that perfect pair of jeans or something else I felt like I looked fabulous in.

My mother taught me to take care of my clothes, and I learned to mix and match to extend my wardrobe.

Q: And college?

A: I skipped my last year of high school, and went on to college at OSU (Oklahoma State University), earning a high school degree from the state of Oklahoma after I completed 30 hours college credit. I joined the Army Reserves when I was 17 to help pay for college, though my father paid the bulk of it.

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by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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PERSONALLY SPEAKING

Position: Chief executive of Erys LLC, a government contracting firm she named for a Greek goddess.

Birth date: Aug. 20, 1981.

Hometown: Edmond.

Family: Chemist and businessman D. Webster “Web” Keogh, who she met through their respective work with University Multispectral Laboratories and married in December 2010; two female maltipoos, Lily and Chloe.

Education: Oklahoma State University, bachelor's degrees in marketing and accounting, and master of business administration.

Community involvement: A member of the Junior League of Oklahoma City, she hosts various charitable events at Liberte, her Classen Curve boutique.

Pastimes: Traveling and cooking, namely Italian and French dishes, at home with her husband. “We find it relaxing, and are very fluid together.”

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