Makeup guru Trish McEvoy will be at Balliet's in Oklahoma City on April 30. Her team will be there April 30 and May 1 conducting makeovers. Call 848-7811 for an appointment.
She's the woman behind Trish McEvoy cosmetics, and her husband is a dermatologist. Skin care is a subject she cares about. She researches products and ingredients. She advocates a good beauty routine as the secret to more youthful, radiant skin. She offers real solutions, not miracles in a jar.
McEvoy also knows that the start of a new season is a good time for women to rethink their beauty regimen. Travel from one climate to another, whether it's for a weekend or a week, also plays into the products you use.
"If your travel brings you into a climate that is not your climate at home, then your skin care is going to need to be adjusted for that, too,” said McEvoy, who will be at Balliet's on April 30.
For example, anyone living in Oklahoma and going to Aspen, Colo., to go skiing may want to bump up their moisture content, she said. Less emollient products may be needed for a trip to sunny Florida in the middle of winter.
Two products need the most attention: cleanser and moisturizer. In bumping up moisturizer, opt for a more emollient cleanser such as a milky cleanser. If you want less moisture, go with a wash, she said.
"Think about where you're going or if the season has changed,” McEvoy said.
Moisturizer requires the same adjustment. If you're headed to New York City in February, when winter weather is typically brutal, you may want to switch to a dry skin normalizer, she said.
"It's that simple when evaluating when to change,” she said.
Travel is so much a part of everyone's life, and it really does affect skin care.
"You can't be on automatic,” McEvoy said.
Not even at home, especially during one of Oklahoma's hot and humid summers.
To combat the season's harsh elements, she suggests women rethink their foundation as well as skin care. A creamier foundation might be in order for some skin types.
But the right choice depends on your skin. "You always have to listen to your skin. Skin will tell you,” she said.
A foundation that's too emollient for your skin type will make you look oily in a couple of hours.
One solution for long-lasting makeup is to pad the color or layer, she said. It's easy to do good looks quickly, but often you're eliminating the steps that add to the wearability.
"You can have a quick routine in the morning, but if you totally rush through all the steps, you're just going to find you have to redo them anyway,” McEvoy said. "Take 10 minutes and do the steps, and you'll have longevity on your side.”
Aside from travel and changing seasons, aging skin is another issue that women need to consider.
When women are younger, there's a natural radiance to the skin. As women get older, they want to get that radiance back. McEvoy recommends exfoliation to reveal fresher, more radiant skin.
"Exfoliation takes away the dullness that is inherent as we get older,” she said.
Sun spots, age spots and skin discolorations also dim skin's radiance. McEvoy is a proponent of vitamin C products. Use it and your skin will look better, she said.
The third product in her anti-aging arsenal is a super moisturizer.
"I love our Beauty Booster Serum,” she said. "It has a very high level of hyaluronic acid. Not only is it adding moisture that minute, but it's drawing moisture from the air, and over time it's almost training skin to hold more moisture again.”
She stresses that a good routine is just as important as using the correct products.
"Your skin won't do better if you hit it once or twice or hit and miss,” she said. "It's about routine. … You've got to stick with a routine.”
So, what's the most common mistake women make when it comes to skin care?
"It's overuse,” McEvoy said.
If instructions say use one pad a day, women think 10 pads a day will be better, she said. They mix so many routines.
"Keep it simple. Pay attention to directions. More is not always better. Those are the common mistakes,” she said.
