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Facebook 2Q earnings, revenue soar

Published on NewsOK Modified: July 23, 2014 at 5:17 pm •  Published: July 23, 2014
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MENLO PARK, Calif. (AP) — Facebook is on a roll. The world's largest online social network posted sharply higher earnings on Wednesday as revenue from mobile advertising continued to grow, and more people used it, more often.

The company's shares climbed nearly 4 percent in extended trading after the results came out, signaling that they could hit a record high when the stock market opens on Thursday. Investors who bought — and held on to — Facebook stock during the company's initial public offering two years ago are now close to doubling their money.

Facebook Inc. (FB) said Wednesday that it earned $788 million, or 30 cents per share, in the April-June period. That's up from $331 million, or 13 cents per share, in the same quarter a year ago.

Adjusted earnings were 42 cents per share, handily beating Wall Street's expectations of 33 cents, according to a poll by Zacks Investment Research.

Facebook's revenue jumped 61 percent to $2.91 billion from $1.81 billion in the same quarter a year ago. Analysts expected $2.8 billion. This was the fifth quarter in a row that Facebook beat Wall Street's forecasts.

Advertising revenue jumped 67 percent to $2.68 billion. Mobile ad revenue, a closely watched figure, was 1.66 billion, or 62 percent of Facebook's total advertising revenue for the quarter. In the first three months of the year, mobile ads accounted for 59 percent of Facebook's total ad revenue.

The steady increase indicates that Facebook is succeeding in steering advertisers to its mobile platform at a time when most of its users are using mobile devices to access the social network.

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