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Facebook launches Slingshot messaging app (for real this time) - Published: June 18, 2014

(CNN) -- As expected, Facebook has launched a Snapchat-like mobile app that lets users trade ephemeral photo- and video-based messages.

But that's not what's most interesting about it.

With the new app, called Slingshot, you can't view an incoming message until you respond with a photo or video of your own. That's right: There can be no passive users on Slingshot, which is basically forcing its community to trade photos and video clips, quid pro quo, like schoolkids exchanging stickers or lunchbox snacks, according to CNN.

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