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Fading NASCAR heads to ESPN

 
By Mel Bracht | Published: July 24, 2009    Comment on this article Leave a comment

Once in the fast lane, the NASCAR Sprint Cup’s TV ratings are coasting into the pits.

photo - ESPN’s NASCAR Sprint Cup broadcast crew includes lead announcer Jerry Punch, left, and analysts Andy Petree and Dale Jarrett. PHOTO PROVIDED
ESPN’s NASCAR Sprint Cup broadcast crew includes lead announcer Jerry Punch, left, and analysts Andy Petree and Dale Jarrett. PHOTO PROVIDED

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ESPN is hoping for a turnaround when it takes over coverage of the series on Sunday with the Brickyard 400 at Indianapolis Motor Speedway.

"It’s fair to say that we certainly recognize that the baton is being passed to us with ratings down,” said Julie Sobieski, an ESPN programming vice president. "While we certainly see as you do that there’s room for improvement in a lot of areas, we’re doing everything we can from a TV standpoint.”

Ratings for Fox’s first-half coverage slipped 12 percent from last year. Next up, TNT’s six-race package was down 6 percent from last year and 21 percent from 2006.

To boost ratings, Sobieski said the TV networks and NASCAR have discussed making race start times more consistent to make it easier for viewers to find the races.

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Related Topics: Sports, Motorsports, NASCAR Racing



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