Faith in the Obama brand

BY TERRY MATTINGLY Published: July 9, 2012
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Here's good news for President Barack Obama: The slice of Americans who believe he is a Muslim is down to 11 percent, according to a new Gallup Poll.

That number was up to 18 percent two years ago, in a Pew Research Center survey, after hitting 11 percent in 2009.

This time around, 52 percent of Democrats knew the president is a Protestant Christian, as opposed to 24 percent of Republicans. Only 3 percent of Democrats said Obama is a Muslim, while 18 percent of Republicans thought so. The number of Gallup respondents who answered "none/no religion" was fairly even -- 10 percent of independents, 7 percent of Republicans and 6 percent of Democrats.

In many ways, the most remarkable number in these polls is that -- after years of public professions by Obama -- nearly 137 million Americans answer "don't know" when asked to name his faith. That's 44 percent of those polled in this recent Gallup effort.

"It's clear most Democrats recognize that he is a liberal Christian or they just don't care," said Mark Edward Taylor, author of "Branding Obamessiah: The Rise of an American Idol." Meanwhile, on the other side, Republicans are "much more likely to say that they are confused about his faith or that they doubt he is really a Christian.

"That could be what some people really mean when they say they don't know Obama's religion," he said.

Meanwhile, there are liberals who think Obama is lying when he says he is a believer. HBO comedian Bill Maher spoke for this flock when he said: "If you woke him up in the middle of the night, or if you gave him sodium pentothal, I think (Obama would say) he's a centrist the way he is a Christian -- not really."

From this perspective, noted Taylor, it's crucial that the president's father was a skeptical Muslim and that Obama has, at various times, described his mother as "an agnostic" and "a lonely witness for secular humanism," as well as "a Christian from Kansas." Young Obama grew up with Joseph Campbell's "The Power of Myth," as well as the Bible and the Quran.

Still, there's plenty of evidence the rising politico paid attention during his years at Trinity United Church of Christ.

One thing's for sure: Obama didn't learn his call-and-response pulpit skills at Harvard Law School. He plugged into a liberal African-American congregation in order to build his South Chicago credibility, while hitting the golf links to learn how to reach into executive suites.

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