Fall Makeover Series: Repaint a Competitive Picture

 
BY SAMANTHA NOLAN
Published: November 22, 2011

Meet Jack

Jack, a seasoned executive with a history dating back to 1978—all of which was presented on his original résumé—came to me seeking to present his vast qualifications and experience, in order to qualify him for a national sales and marketing role. Jack sought to avoid unnecessarily aging his candidacy, make himself look too entrenched in a certain industry, and present a picture too “seasoned” for a...


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