Oxblood emerges as hot color for fall

Oxblood may sound ugly, but it's the signature color for fall 2012, according to fashion experts, including retailers in Oklahoma City.
By Linda Miller Modified: October 9, 2012 at 12:26 am •  Published: October 9, 2012
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Oxblood.

It's not a very pleasant-sounding word, but as a color, it's one of the hottest for fall.

“It's kind of a strong word, association-wise,” said Eden Turrentine, manager of Liberte at Classen Curve.

Perhaps that's why the hot hue is also referred to as burgundy, wine, Bordeaux, cranberry, merlot and maroon. Those words are a little easier to embrace.

Angela Crawford, owner of Closet Moxie at Shoppes at Northpark, said every time she hears the word, it conjures up images of a wounded animal. But she agrees with the fashion industry: “I am sold that it is the hottest color of the season.”

Oxblood, a deep, rich, dark red often with a hint of brown, is dressing up clothing, shoes, accessories and makeup.

“I personally love the color because for me it is so usable in the wardrobe,” Crawford said. “I love it as a pop of color, but I also consider it a neutral because you can pair so many colors with it. I am really loving it in the leather and faux leather arena. It is such a rich color to begin with, but in a faux or leather jacket ... it is rich luxe at its best.”

It also looks amazing with all the standard neutral colors — black, camel, gray, navy, but especially brown. Since oxblood is steeped with brown, it's the perfect complement to the color, she said.

“Now for those of us who are a little more daring, I prefer to think of oxblood as a jewel tone to be paired with other jewel tones.”

She suggests pairing a teal dress with an oxblood top with tones of citrine and topaz. “These colors together scream sexy, dramatic and sophisticated yet edgy and striking. I definitely go for striking at any opportunity.”

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