RICHMOND, Va. — There’s less bureaucracy between you and your next brew.
Federal officials have simplified the process for marketing new beers, something that once could take months. The changes mean consumers could see new brews more quickly, while brewers will enjoy greater flexibility.
“It’s great news in terms of streamlining for the brewer,” says Paul Gatza, director of the Brewers Association, a Colorado-based trade group for most of the 2,800 brewing companies in the United States.
The change, announced by the U.S. Alcohol and Tobacco Tax and Trade Bureau, OKs more than 30 ingredients, including honey, some fruits, and coffee.