‘Fifty Shades of Grey’ clothing, other items slated for stores

AIDA AHMAD
Los Angeles Times
Modified: July 2, 2012 at 5:20 pm •  Published: July 2, 2012
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photo - Products based on the “Fifty Shades of Grey” bestselling book trilogy will hit stores from August to December. The merchandise will include apparel, stationery, hosiery, lingerie and accessories.
Products based on the “Fifty Shades of Grey” bestselling book trilogy will hit stores from August to December. The merchandise will include apparel, stationery, hosiery, lingerie and accessories.

Postal said her company would ensure that the “Fifty Shades” merchandise is stylish, sleek and in keeping with the characteristics of the book, adding that the products would be marketed at retailers nationwide.

The main demographic for the brand is likely to be adult women.

In the U.S. and Canada, the “Fifty Shades” trilogy has sold 15 million copies. In March, Universal Pictures and its Focus Features division purchased the film rights.

The Internet has been abuzz, since news of a “Fifty Shades” movie broke, over who would play the roles of Christian and Anastasia. Lesser-known actors such as Matt Bomer (“White Collar”), Ian Somerhalder (“The Vampire Diaries”) and Alexander Skarsgard (“True Blood”) are just a few of those named to possibly play Christian, while A-list actresses such as Scarlett Johansson, Emma Stone and Amanda Seyfried are said to be contenders for Anastasia.

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