The main demographic for the brand is likely to be adult women.
In the U.S. and Canada, the “Fifty Shades” trilogy has sold 15 million copies. In March, Universal Pictures and its Focus Features division purchased the film rights.
The Internet has been abuzz, since news of a “Fifty Shades” movie broke, over who would play the roles of Christian and Anastasia. Lesser-known actors such as Matt Bomer (“White Collar”), Ian Somerhalder (“The Vampire Diaries”) and Alexander Skarsgard (“True Blood”) are just a few of those named to possibly play Christian, while A-list actresses such as Scarlett Johansson, Emma Stone and Amanda Seyfried are said to be contenders for Anastasia.