Fight Hunger Bowl keeps cause after losing sponsor

Published on NewsOK Modified: December 18, 2013 at 1:23 pm •  Published: December 18, 2013
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SAN FRANCISCO (AP) — The Fight Hunger Bowl is keeping its cause even without its title sponsor.

The San Francisco-based bowl game that will be played Dec. 27 between BYU and Washington will still be focused on feeding the hungry even though Kraft Foods declined an option on its contract, leaving the bowl without a title sponsor.

Instead of seeking a new sponsor or new name for the bowl in its final year in San Francisco before moving to the 49ers' new stadium in Santa Clara next year, executive director Gary Cavalli decided to keep the Fight Hunger name for a final year.

Cavalli expects to have a new title sponsor announced early next year when the bowl is expected to have a higher profile.


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