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Final Four 'teamcasts' on TNT and truTV to offered school-specific coverage

Broadcasts will complement national coverage on TBS
by Mel Bracht Published: April 1, 2014

A universal complaint among sports fans is that the TV announcers are biased against their team. They won’t be able to register that objection if they watch the new “teamcasts” for Turner Sports’ and CBS Sports’ production of the Final Four.

In complementing the national broadcast on TBS, which will have play-by-play announcer Jim Nantz, analysts Greg Anthony and Steve Kerr and reporter Tracy Wolfson, the teamcasts will be purposely slanted toward the competing schools. Under the banner “Your Team, Your Way,” they will provide custom music, graphics, additional cameras, team-specific replays and custom halftime shows with school features.

Craig Barry, senior vice president of Turner Sports, said Tuesday that he hopes the teamcasts will not just be for “homers and alumni” of the schools. “Some people may, say, switch over and watch a few minutes of it ... and enjoy a certain amount of energy and a different approach,” he said.

Barry credited Lenny Daniels, chief operating officer of Turner Sports, with coming up with the idea. It’s similar to ESPN’s megacast approach for the BCS national championship game.

“We are always look for ways to be more innovative, to collaborate and create a better fan experience,” Barry said.

Here are the announce crews:

•Florida, 5 p.m., on TNT: David Steele, who has previously hosted Gator basketball and football coverage and is the voice of the Orlando Magic, will provide play-by-play. Analyst Mark Wise is a 14-year veteran analyst for the Gator Basketball Network, and reporter James Bates was a linebacker on the Gators’ 1996 national championship team.

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by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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