If Texas' wants OU's attention, it can start by divorcing ESPN. The Sooners don't mind The Longhorn Network; the Sooners mind ESPN's influence on The Longhorn Network. The Sooners mind ESPN pushing, pushing, pushing for high school content on Bevo TV. The Sooners mind Big Mess games being placed on The Longhorn Network.
That's not what the conference envisioned when individual-school networks were conceived.
But OU probably could even live with the ESPN/Longhorn Network. OU officials just don't believe this conference can last. They're tired of the drama. Tired of the fatigue. Tired of never knowing what their landscape will look like a year from now.
A smaller piece of the pie, with Baylor and Iowa State happy as clams, isn't going to cut it for the Sooners.
In truth, revenue sharing seems most likely to benefit the Big Mess if it tries to survive without A&M, OU and OSU. If those three leave, one of Texas' options is cobbling together a makeshift conference of seven survivors.
Enticing anyone of substance to the Big Mess would be darn impossible. But equitable revenue sharing would at least make some schools listen.
But OU? No. A&M? No. Texas' generosity can't clean up this Big Mess.
Berry Tramel: Berry can be reached at (405) 760-8080 or at