Firm completes Nebraska tourism strategic plan

Associated Press Published: September 18, 2012
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LINCOLN, Neb. (AP) — A Minnesota consulting firm has completed a strategic plan for promoting Nebraska tourism that followed more than two dozen forums and comments from hundreds of people.

Conventions, Sports and Leisure of Minneapolis developed the statewide plan, which is aimed at expanding tourism in the state. The Nebraska Legislature ordered the plan, which includes a look at current issues and a strategy for expansion.

Nebraska Tourism Commissioner Mike Kesselring says the state's tourism industry is eager to think creatively and improve how it promotes its attractions.

Officials say they held 28 forums and focus groups and heard from more than 500 tourism, business and community representatives.

The report is available online at industry.visitnebraska.org.