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First lady tells America to 'Drink Up' more water

Published on NewsOK Modified: July 22, 2014 at 4:28 pm •  Published: July 22, 2014

WASHINGTON (AP) — Michelle Obama is expanding her push for America to drink more water, as the White House claims partial responsibility for helping to boost nearly $1 million in bottled water sales among consumers since the national "Drink Up" campaign launched in September.

The 3 percent increase in retail sales of bottled water was reported in a study released Tuesday by Nielsen Catalina Solutions.

"Make no mistake about it: when we make a real effort to promote healthy products, when we put as much energy and creativity into marketing healthy products as we do for junk food, then kids actually get excited about these products and families actually buy them and consume them," Mrs. Obama said.

"If we can achieve that kind of success in marketing something as simple as water, than I know we can do the exact same thing for any health product— whether that's fruits and veggies, or whole grains or lean meats and dairy products. We can get kids to enjoy those things, too."

The first lady also announced new support and recommitments for the campaign from seven companies including Haws drinking fountains, Nalgene reusable bottles, Brita water filtration company and S'well Bottle.

The Nielsen Catalina Solutions study polled 1.1 million households where people viewed the "Drink Up" ads on computers, mobile phones, iPads, tablets and other devices during a 16-week period from September to December of last year.

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