The site reports a basketball fan in Miami, for instance, may only come to know Milwaukee through his experience of the Bucks. Profit typically comes first for every team in the league, but that doesn't mean that their civic duty is immaterial.
These factors factors help explain why, in rare cases, a team feels the need to make a political statement on behalf of its city and fans. During the 2010 NBA Playoffs, the Phoenix Suns spoke out against Arizona's controversial SB 1070 bill, which effectively allowed law enforcement officials to stop anyone on the suspicion of being an illegal immigrant. In their view, it was important enough to support their Latino fans and make a statement on behalf of equality in Arizona, Yahoo Sports reports.
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