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Food Dude: Organic Squeeze opens in Nichols Hills Plaza

Dave Cathey: Robert and Mike Rhodes opened Organic Squeeze in Nichols Hills Plaza, hoping to spread good health and great flavors.
by Dave Cathey Published: January 21, 2014

Finding a good smoothie in Oklahoma City isn't too difficult, but before a week ago it was tough to find one made only from organic ingredients with a cadre of other juices and shots in a cool, quiet environment.

Organic Squeeze, 6434 Avondale Drive, opened Jan. 14. It is the brainchild of Robert and Mike Rhodes, who grew up drinking juice as boys and started their professional careers in the oil and gas business with their father.

Robert, 32, and Mike, 34, made fresh-squeezed juice a part of their daily lives 15 years ago when their mother bought a juicer. But the purchase wasn't the whim of an infomercial experience. It was, Robert said, “a conscious decision to really start living a healthier lifestyle.”

“We found once we started juicing, we just felt so good we didn't stop, and it's just taken off from there,” Robert Rhodes said.

About two years ago, Robert and Mike got serious about turning their family's juicing habits into an investment opportunity. To differentiate theirs from other juice bars, their goal was to offer 100 percent organic products in a peaceful environment where people could hang out, converse, or hook into free Wi-Fi for some cyber time.

Fortunately, much of what they needed to do that was right in front of them. Their father, Wiley, owns an oil and gas company called Newpoint Gas, which designs modular gas treating and gas processing facilities around the globe.

“Dad started that in '99, and I graduated from high school in 2000 and went straight to work for him,” Robert said.

Business was good enough to provide the financial foundation for the Organic Squeeze shop, but it also brought an unforeseen benefit almost impossible to achieve at a juice bar: quiet.

“Soundproof cases give you a chance to have a conversation while we're running our blenders,” Robert said.

The soundproof cases around those blenders are miniature versions of the soundproof casing used in the field.

Despite the inviting atmosphere at Organic Squeeze, it will no doubt draw plenty of folks on the go.

The menu includes breakfast, smoothies, “chopped water,” juices and nonalcoholic shots for a boost of energy.

Breakfast smoothies include oats, frozen yogurt and either almond or coconut milk. Flavors include Maple Pecan, Strawberry Fields and Cocoa Cashew Swirl. These smoothies are substantial enough to build a bridge to lunch without making you feel like you need a midmorning nap.

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by Dave Cathey
Food Editor
The Oklahoman's food editor, Dave Cathey, keeps his eye on culinary arts and serves up news and reviews from Oklahoma’s booming food scene.
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