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Ford Center to be a lot glitzier, Thunder to see revenue increase

By MIKE BALDWIN, Staff Writer, Modified: September 20, 2009 at 12:17 am •  Published: September 20, 2009
A new scoreboard will be the primary attraction when the Ford Center reopens in two weeks.

But a key factor in team chairman Clay Bennett deciding to move the NBA team from Seattle last summer was additional revenue streams such as 48 loge boxes constructed during five months of renovation.

By adding 700 club level luxury seats, the Thunder has the capability to collect $3 million more a season in ticket revenue.

Include potential sales from suites and the Thundercan collect nearly $17 million more a season in ticket revenue compared to Seattle’s KeyArena, according to research conducted by The Oklahoman.

"It was essential the Ford Center has these type of upgrades,” said Tom Anderson, Oklahoma City’s special projects manager. "Seattle is a larger market. A larger portion of revenue has to come from the arena, be it ticket revenue or sponsorship revenue.”

Ford Center renovations went far beyond helping the Thunder’s budget.

Every fan will experience something new.

Hundreds of fans in the lower bowl will have wider, leather seats.