FLAT ROCK, Mich. (AP) — Ford is adding 1,200 workers to a suburban Detroit factory to build the Fusion, a sign of confidence that the revamped sedan will be a big hit when it goes on sale this fall.
The Fusion is already Ford's best-selling vehicle after the F-Series pickup. Ford hopes to grab even more buyers with the 2013 Fusion, which has improved fuel economy and a sharper, more chiseled design.
Ford Americas President Mark Fields told workers at the Flat Rock Assembly Plant Monday that the midsize car segment is growing two times faster than the rest of the U.S. auto industry. The Fusion is one of the top sellers in that segment, behind the Toyota Camry, Honda Accord and Nissan Altima.
"I can't underestimate how important the Fusion is to Ford," Fields told hundreds of workers gathered on the plant's lawn for a ceremony with U.S. Labor Secretary Hilda Solis, Michigan Gov. Rick Snyder and others. "It's an all-out battle for the American garage, and Ford is in it to fight to win."
Ford and other automakers have been hiring at a rapid pace to keep up with U.S. sales, which are expected to increase by 1.5 million this year over the 12.8 million sold in 2011. Solis said the U.S. auto industry is in the midst of its strongest growth period since 1996.