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Ford's Mark Fields promoted, could become CEO

Associated Press Modified: November 1, 2012 at 4:46 pm •  Published: November 1, 2012

DETROIT (AP) — Ford's leaders have watched Mark Fields, a brash Harvard MBA, turn the company's North American business into a profit machine. Now they're eyeing him for CEO.

Fields, 51, was named chief operating officer Thursday, a sign the board favors him for the top job when CEO Alan Mulally eventually retires. Mulally, 67, plans to stay at least through 2014, a decision that reassured Wall Street.

The announcement puts to rest — for now — the swirl of speculation about Ford's succession plans. Investors have been anxious to learn who will replace Mulally, the sunny, charismatic leader who united Ford's fractious management and made the 109-year-old company healthy again. Mulally became Ford's CEO in 2006, when the company was nearly bankrupt, and has presided over three full years of profits.

As COO, Fields will lead day-to-day operations at the world's sixth-largest carmaker, which sold nearly 5.7 million vehicles in 2011 and generated $136 billion in revenue. All of the company's business units — with 70 plants and 164,000 employees worldwide — will report to him. Mulally will guide Ford's long-term strategy and mentor a new management team put in place Thursday.

Ford shares rose 4 cents to close at $11.25, their highest level since May.

Jefferies analyst Peter Nesvold said Fields in unique in having led, or participated in, turnarounds in Europe, South America, Asia and America.

"Fields has grown into a CEO-ready executive," Nesvold said in a note to investors.

Fields has been on the fast track since joining Ford in 1989 as a marketing research analyst. In 2000, he became the youngest CEO ever at a Japanese company when Ford installed him as head of Mazda, which Ford controlled at the time. There, he oversaw the catchy "Zoom Zoom" ad campaign. He was later head of Ford's European division and its luxury brands, which struggled with losses despite his tough medicine, including the closure of a historic Jaguar plant in Britain.

After Ford Executive Chairman Bill Ford named Fields head of the Americas in 2005, he developed the company's Way Forward turnaround plan, which called for plant closures, layoffs and new U.S. vehicles — many of them from Europe — to increase sales. But even as the plan was being implemented, Ford was sliding further into debt and Fields and other executives were paralyzed by furious battles over the company's future.

In 2006, Fields was passed over for CEO in favor of Mulally, who refused to tolerate infighting and established weekly meetings for the entire management team. Mulally mortgaged all of Ford's assets for a $23.5 billion loan, then used it to put Fields' Way Forward plan into place. By 2009, the company was profitable again, and it has remained so ever since.

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