Sitting on a rococo settee in the lobby of her Paper Crown office in Westwood, Conrad epitomizes the message behind her brand: Accessible glamour. She’s dressed in a flirty yet elegant metallic tweed party dress anchored with a pair of suede stiletto pumps from her LC Lauren Conrad line for Kohl’s. Her makeup is predominantly French, as is her handbag, a quilted black Chanel.
“I like anything that has romance to it, and I think a lot of French things do,” says Conrad. (A recent post on LaurenConrad.com revealed the contents of her over-the-shoulder bag, including Cle de Peau concealer, Dior Addict Ultra Gloss and Chanel Chance perfume.)
Though her new book is thorough in its explanations of product ingredients and techniques for makeup application, it steers clear of naming specific products.
“I didn’t want this to be a book that applied specifically to this year and in two years is not very helpful,” she says. “Products change often.” She regularly changes her own mix, especially facial cleansers and shampoos.
Not surprisingly, Conrad is considering extending her brand with a beauty line at some point.
“We looked into it last year,” she says, but decided against doing so in the short term because “you’re dealing with chemicals that go on someone’s skin or hair. If you’re going to do makeup, you have to do it right.”
Until then, there’s “Lauren Conrad Beauty.”