FTC offers privacy guidelines for mobile industry

Published on NewsOK Modified: February 2, 2013 at 1:27 pm •  Published: February 2, 2013
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The guidelines come amid an explosive growth of mobile phones. Consumers are taking advantage of the devices to find the nearest restaurant, check weather reports or connect with friends. But people are increasingly concerned about their privacy as companies aim to use the personal data collected on the phones to better market to them.

The report is based on the agency's enforcement and policy experience with mobile issues and a May 2012 FTC workshop, which brought together representatives from industry, trade associations, academia, and consumer privacy groups to explore privacy disclosures on mobile devices.