Funky fads flourish thanks to social media

AIMEE BLANCHETTE
McClatchy Tribune News Service
Modified: February 1, 2013 at 6:28 pm •  Published: February 1, 2013
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MINNEAPOLIS — Tom Johnson saw one of hundreds of cat photos circulating on the Web. Before long, he was taking pictures of his own cat — with a pancake on its head.

The Minneapolis man succumbed to one of the absurd Internet phenomena (or memes) that have been whizzing around the social media world faster than anyone can make sense of them.

A meme is an image, a video, a phrase or even an idea that catches on and spreads from one person to another for no logical reason. Popular memes include bursting into someone else’s photo, doing your own take on a viral video a la “Gangnam Style,” or, well, balancing a pancake on your cat’s head. The weirder the meme, the more copycats it attracts.

“I’m a fan of memes that are so stupid their humor has an almost transcendent quality,” said Johnson. “They’re so hard to explain to someone who hasn’t seen them, because they literally make no sense. … They’re like inside jokes.”

As long as there have been photos, people have been manipulating them. And we’ve been doing knock-off videos since the first camcorders came on the market. But social media have changed the speed and the reach of images that used to get a laugh from a small circle of friends or be the highlight of the family photo album.

“The ability to publish and share photos online allows us to connect to one another in real time, transcending geography,” said Lisa Grimm of Space150, a Minneapolis-based digital agency.

For Colin Hickey, who helped develop a hot new meme, “It’s a fun way to be a part of something bigger than yourself. With the Internet, you’re able to share a picture with someone on the other side of the world doing the same thing as you.”

But being connected is only part of the draw. The chance to be the next YouTube or Instagram sensation is driving people to get more, uh, creative with what they do in front of a camera. Here’s a look at a few of the latest photo fads:

Photobombing (verb): becoming an uninvited participant in someone else’s photograph.

While living in New York, the photobombing of tourists quickly became a favorite pastime for Ashley Mattson, who now lives in Minneapolis. Tired of slogging through throngs of tourists posing for photos in Times Square, she started jumping into the background of their pictures and making goofy faces.



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