Funnel Design Group Wins Best in Show

OKLAHOMA CITY – Out of more than 380 ADDY awards, Funnel Design Group of Oklahoma City won “Best in Show” at the Oklahoma City Ad Club Awards on February 23 for their work on the Choc Beer campaign. The Choc Beer campaign included the complete packaging and point of purchase campaign composed of in-store signs, product packaging and 3D tap handles.

In addition to Best in Show, Funnel Design Group also won a total of 29 awards for clients including Choc Beer, Science Museum Oklahoma, Oklahoma City MAPS for Kids, Will Rogers World Airport, Smart Start Oklahoma, Musashi’s Japanese Steakhouse, Oklahoma Child Care Resources Association, Oklahoma Museum Network and the Oklahoma Children’s Theatre Fairy Tale Ball. Funnel’s award winning graphic design projects included websites, annual reports, museum exhibits, product packaging, menus, brochures, vehicle graphics, stationary, banners, invitations, logos, illustrations and animations.

“The Choc Beer packaging is unique in that all six of the packages within the product line, when placed side-by-side, connect to tell the life story of the legendary Pete Prichard, founder of Oklahoma’s own Choc Beer Company,” said Sean Cobb, president of Funnel Design Group. “That’s helped the client, its distributors, customers and apparently contest judges find something unusual to love about that brand. We’re big into love around here. Love your vendors, love your clients, love your product. Or change it.”

In previous years, Funnel Design Group won a special judges award at the 2004 Addy Awards and a 2003 Best of Show award for their work with Musashi’s Japanese Steakhouse which included the logo, sign, menus, interior space dividers and, of all things, bathroom signs.

Funnel Design Group was established in 2000 and has grown into a team of eight design industry professionals. Funnel improves the way others respond to their clients through brand development channels such as packaging and print materials, the tradeshow experience, corporate identity and web technology.
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