Article Photos: Longhorn Network: Many will buy, few will watch 1/1

Texas mascot Bevo stands on the field during the Red River Rivalry college football game between the University of Oklahoma Sooners (OU) and the University of Texas Longhorns (UT) at the Cotton Bowl on Saturday, Oct. 2, 2010, in Dallas, Texas.   Photo by Chris Landsberger, The Oklahoman ORG XMIT: KOD