Classic fashion brand Burberry goes digital - Article Photos 7/9

This undated publicity photo provided by BURBERRY shows a window display on the exterior of the new BURBERRY Flagship store opened in November 2012 on Michigan Avenue in Chicago. BURBERRY has been known for generations for its signature check pattern and trenchcoat. But it's been chief executive officer, Angela Ahrendts, and chief creative officer, Christopher Bailey, who have pushed the brand's digital, and now mobile, boundaries. (AP Photo/BURBERRY)