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In this Saturday, July 28, 2007, file photo, Robbie Montgomery, left, talks to diners Tasha Davis, center, and Sylvona Harvey, right, in Sweetie Pie's, Montgomery's soul food restaurant. Turning small business owners into stars has become a winning formula for television producers, but some businesses featured in them are cashing in, too. Sales explode after just a few episodes air, transforming these nearly unknown small businesses into household names. (AP Photo/Jeff Roberson) ORG XMIT: NYBZ308