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FILE - In this Tuesday, March 1, 2011, file photo, customers shop in the frozen food department at a Kroger Co. supermarket, in Cincinnati. Kroger Co. is raising its earnings outlook for the year after the nation's largest traditional supermarket chain reported a third-quarter profit that topped Wall Street expectations. The company, which also operates Fry's, Food 4 Less and Ralphs, has been working to improve the shopping experienc and build customer loyalty as it fends off competition from specialty grocers such as Whole Foods and big-box retailers such as Target, as well as dollar stores and drugstore chains. (AP Photo/Al Behrman)