Article Photos: Apple's softer side emerges under CEO Cook 3/3

In this Thursday, Dec. 6, 2012, photo, the back of an iPhone 4 and iPad 3 are displayed for a photographer in New York. Apple is emerging as a gentler, cuddlier corporate citizen in the year after the death of CEO and co-founder Steve Jobs. CEO Tim Cook's announcement that the company is moving a Mac production line to the U.S. is just the latest step in a charm offensive designed to soften Apple's image. (AP Photo/Karly Domb Sadof)