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In this Friday, Nov. 23, 2012 photo, a woman browses through a display of jewelry on sale at a J.C. Penney store in Las Vegas. In the midst of the busy holiday shopping season, when retailers can make up to 40 percent of their sales, promotions are actually down 5 percent year over year so far, according to BMO Capital market's sales rack index. (AP Photo/Julie Jacobson)