Article Photos: Celebs, babies and beer: its Super Bowl ad time 7/25

This screenshot provided by Paramount Farms shows Psy filming  the Super Bowl advertisement for first-time advertiser Paramount Farms' Wonderful Pistachios brand of nut. The 30-second ad in the third quarter presents the company's "Get Crackin'" campaign that stars the Korean pop sensation Psy. (AP Photo/Paramount Farms)