Tamagotchi returns: Electronic pet reborn as app - Article Photos 3/8

This publicity photo released by Sync Beatz Entertainment shows the toy mode of the mobile app “Tamagotchi L.i.f.e.” by developer/publisher Bandai America Inc./Sync Beatz Entertainment. The app duplicates the egg-shaped Tamagotchi toy that became a must-own sensation after it was first released in 1996 in Japan. (AP Photo/Bandai America Inc./Sync Beatz Entertainment)