Big studios behind swag-fueled Oscar push - Article Photos 2/5

FILE - This publicity film image released by DreamWorks and Twentieth Century Fox shows Daniel Day-Lewis portraying Abraham Lincoln in the film "Lincoln." From the campaign of “Lincoln,” the Steven Spielberg-directed film backed by The Walt Disney Co., critics say they've received no less than four coffee table books, an intricately framed DVD for review purposes and even a hand-signed letter from Spielberg himself, thanking them for recognizing the film with so many nominations. (AP Photo/DreamWorks, Twentieth Century Fox, David James, file)