Big studios behind swag-fueled Oscar push - Article Photos 3/5

FILE -This film image released by The Weinstein Company shows Jennifer Lawrence, left, and Bradley Cooper in "Silver Linings Playbook." The Weinstein Company's film is earning boffo business above $100 million in ticket sales following co-chairman Harvey Weinstein's familiar script of making the most of awards season. The 85th Academy Awards air live on Sunday, Feb. 24, 2013, on ABC. (AP Photo/The Weinstein Company, JoJo Whilden, File)