Marketing studies help craft health overhaul pitch - Article Photos 1/4

FILE - In this March 15, 2013, file photo the Senate Minority Leader, Republican Mitch McConnell of Kentucky, points to a 7-foot stack of “Obamacare” regulations to underscore his disdain during the 40th annual Conservative Political Action Conference in National Harbor, Md. McConnell said Democrats have been predicting for years that Americans would learn to love the health care overhaul and that has not happened. “I agree that it will be a big issue in 2014,” he said. “I think it will be an albatross around the neck of every Democrat who voted for it. They are going to be running away from it, not toward it.” (AP Photo/Manuel Balce Ceneta, File)