Article Photos: Marketing studies help craft health overhaul pitch 2/4

FILE - In this Dec. 1, 2010, file photo Rep. Jan Schakowsky, D-Ill., speaks during a  Debt Commission meeting on Capitol Hill in Washington. In 2013 with a nation still split over President Barack Obama's healthcare overhaul Schakowsky, who has long supported coverage for the uninsured, is predicting vindication for the Affordable Care Act once people see how the program really works. “It’s harder to sell what is a pretty new idea for Americans while it is still in the abstract,” she said. “I think as people experience it, they’re going to love it, much like Medicare.” (AP Photo/Alex Brandon, File)