Marketing studies help craft health overhaul pitch - Article Photos 3/4

FILE – In this June 29, 2012 file photo front pages of the days' newspaper front pages are displayed at the Newseum in Washington, after the previous day's Supreme Court ruling to uphold President Barack Obama's health care law. With a nation still split over the affordable care act, and in an effort to convince millions of average Americans that one of the most common complex and controversial programs devised by government may actually be good for them the administration has turned to the science of mass marketing for help in understanding the lives of uninsured people, hoping to craft winning pitches for a surprisingly varied group in society. (AP Photo/David Goldman, File)