Paperless Post defies digital strategy with Crane - Article Photos 1/3

In this Friday, March 29, 2013 photo Alexa Hirschfeld, right, and James Hirschfeld smile as they pose for a photo at their office in New York. Paperless Post has defied its original digital business model successfully once. Now the online invitation and greeting card startup is taking that defiance a step further. The New Yaork company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now Paperless Post is teaming up with stationery. (AP Photo/Mary Altaffer)