Paperless Post defies digital strategy with Crane - Article Photos 3/3

In this Friday, March 29, 2013 photo the "Love is Grand" card part of the Crane for Paperless collection is on display in New York. Paperless Post has defied its original digital business model successfully once. Now the online invitation and greeting card startup is taking that defiance a step further. The New Yaork company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now Paperless Post is teaming up with stationery. (AP Photo/Mary Altaffer)