Studios go direct to fans for social-media boost - Article Photos 1/4

File - In this Wednesday, April 17, 2013 file photo, Johnny Depp, left, who plays Tonto in the upcoming film "The Lone Ranger," speaks to theater owners and media as the film's director Gore Verbinski looks on during the Walt Disney Studios presentation at CinemaCon 2013 at Caesars Palace, in Las Vegas. (Photo by Chris Pizzello/Invision/AP, File)