"Famously Hot" Columbia vies for tourists - Article Photos 1/4

The Horseshoe on the campus of the University of South Carolina in Columbia, S.C., is seen on on Jan. 25, 2014. For years, South Carolina's capital was known mainly to visitors as the seat of state government and the home of the University of South Carolina. But in recent years the area's varied attractions have been marketed as part of tourism campaign that the area is "Famously Hot." An estimated 1 million visitors a year now visit the area. (AP Photo/Bruce Smith).