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Gay marriage group launches $1 million PR campaign across South Published: February 23, 2014

A group supporting same-sex marriage will kick off an advertising campaign in Southern states in hopes of swaying public opinion and the judges who will decide the fate of state bans on gay unions.

Freedom to Marry, the national pro-gay marriage organization based in New York, will announce a new $1 million television ad campaign at a press conference Monday in Atlanta. The campaign, dubbed Southerners for the Freedom to Marry, will highlight prominent politicians and community leaders who back same-sex marriage.

But the ad campaign isn’t trying to win legislative support for same-sex marriage. Every state in the South has passed a constitutional ban on gay marriage, and Republicans dominate all but a small handful of Southern state legislatures.

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