GE in talks to sell historic appliance division

Published on NewsOK Modified: August 14, 2014 at 3:20 pm •  Published: August 14, 2014
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NEW YORK (AP) — General Electric confirmed that it is considering the sale of its historic appliance division, part of its effort to focus on selling more complex and profitable industrial equipment.

The confirmation came after the Swedish appliance maker Electrolux released a statement Thursday that it was in discussions to buy the business from GE, which is based in Fairfield, Connecticut.

"GE is evaluating a wide range of strategic options for our appliances business, including discussions with Electrolux and other interested parties," said GE spokesman Seth Martin.

General Electric Co. has said it plans to sell businesses worth about $4 billion this year. The company's appliance division —maker of the first electric toaster more than a century ago — has been thought to be a candidate for sale.

GE's appliance division, which includes a much smaller lighting business that is not being discussed as part of this transaction, earned $381 million on $8.3 billion in sales last year, for a profit margin of 4.6 percent. The company's industrial division as a whole earned $16.2 billion on sales of $103.6 billion, for a far more robust margin of 15.7 percent.

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