Gearheads, gawkers drawn to 'Vette museum sinkhole

Published on NewsOK Modified: June 13, 2014 at 9:49 am •  Published: June 13, 2014
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BOWLING GREEN, Ky. (AP) — For years, just enough hardcore classic car lovers and curious travelers wandered through the National Corvette Museum in Kentucky to keep the doors open. Now, after a massive sinkhole swallowed eight pristine models of vintage muscle, attendance has skyrocketed.

And visitors are as eager to peer into the chasm as they are to see the 'Vettes, if not more so.

"The response to this has been bigger than anyone could have ever imagined," said Katie Frassinelli, a spokeswoman for the museum that sits just off Interstate 65 in Bowling Green. "On the one hand, we don't want to be known as the sinkhole museum. But on the other hand, it's bringing a lot of people that may not have otherwise come."

When the earth opened up in February, stunned museum officials first saw it as a devastating setback as they assessed the wreckage to the cars and building. The eight damaged cars — carrying a total value believed to exceed $1 million — toppled like toys amid rocks, concrete and dirt.

But in the months since, business has shifted into over-drive, a welcome development for an attraction that struggled years ago to stay afloat. Since reopening after a one-day closure, attendance is up nearly 50 percent from the same period a year ago; previously, the museum averaged about 150,000 visitors a year. Sign-ups for museum memberships also are rising fast. The merchandising has started, with sinkhole-related shirts, post cards and prints sold at the gift shop.

Museum officials say it's shaping up as the biggest prolonged surge in the attraction's nearly 20-year history, much of it because of the giant hole and damaged cars exhumed from the abyss.

"We would not have even stopped had it not been for the hole," said Luke Smith of Lima, Ohio, who visited with his family after touring nearby Mammoth Cave National Park.

The museum is situated an hour north of Nashville, Tennessee, and less than two hours south of Louisville, Kentucky. Admission is $10 for adults, $5 for children ages 6 to 16, with free entry for youngsters 5 and under.

The attendance surge doesn't surprise Jason Swanson, a University of Kentucky assistant professor in hospitality management and tourism.

"There is a natural tendency to want to see the aftereffects of a natural occurrence," he said.

At the Corvette museum, officials first set up a webcam that allowed thousands of people to follow the painstaking work to retrieve the fallen cars and reinforce the area around the sinkhole. Museum visitors got a glimpse from a distance, behind plexiglass.

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