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General Mills to cut costs after 4Q sales fall

Published on NewsOK Modified: June 25, 2014 at 7:08 am •  Published: June 25, 2014
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NEW YORK (AP) — General Mills announced further cost cuts Wednesday as the maker of Cheerios, Yoplait and other packaged foods reported a sales decline for its latest quarter.

The Minneapolis-based company, which has been struggling to boost its cereal and yogurt sales, said it is looking to reduce overhead costs and that it has started a formal review of its North American manufacturing and distribution network to streamline operations.

The new measures come as General Mills has struggled to fix its cereal and yogurt units. In cereal, the problem is that Americans have so many more options in the morning. Faced with slumping sales, General Mills and rival Kellogg have been trying to find new ways to make cereal appealing. Kellogg, for instance, is positioning cereal as a snack or a nighttime treat.

On the yogurt front, General Mills was slow to catch onto the Greek yogurt craze. The company has since introduced Greek varieties of its Yoplait yogurt, but is still working to catch up to the market leader, Chobani.

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