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Get App-y: Why use just one screen?

Lillie-Beth Brinkman: Second-screen technology allows people to use their devices to interact with content stored elsewhere.
Oklahoman Modified: July 22, 2013 at 12:15 pm •  Published: July 22, 2013

I've started to hear a new buzzword lately as people use their devices more to interact with other screens or devices back home: “second-screen technology.”

Many of us are already using second screens when we access the content on our computers remotely through cloud services online or stream videos from services like Netflix through our mobile devices. We're also using the technology when we use our devices to accent information we read in the newspaper (think QR codes) or look up additional information to supplement what we watch on television.

I think we're going to hear the term more, especially as our technology gets more portable.

So does John Koller, vice president of marketing for Home Consoles and Handheld Platforms at PlayStation (Sony Computer Entertainment America division), who first alerted me to this term.

“It is a key trend in tech, and it's fueled by a kind of larger cultural trend, which is that most of our time is now spent outside the home,” Koller said in an interview earlier this year, shortly after he attended the Game Developers Conference in San Francisco, Calif. “The idea behind second screens is kind of ubiquitous. There's a really wide range of uses for it and a wide range of people that would be interested.”

Koller said mobile applications and cloud computing — saving files on the Web instead of on a local device — have helped satiate the demand for access. “Apps are simply windows to the world,” he noted.

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by Lillie-Beth Brinkman
Lillie-Beth Brinkman is a Content Marketing Manager for the Greater Oklahoma City Chamber of Commerce. She was previously an assistant editor of The Oklahoman
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